North Dakota – Governor Kelly Armstrong and Commerce Tourism and Marketing Director Sara Otte Coleman unveiled new marketing materials to promote North Dakota’s travel businesses and attractions.
The revitalized “Hello ND” campaign features a fresh look aimed at today’s travelers, highlighting the state’s friendly people, welcoming communities, and outdoor adventures.
Building on the success of 2024, which saw a 30% increase in website traffic and over 438 million impressions, the campaign will expand through digital ads, social media, and sponsorships.
The 2025 “Hello” campaign is unique in that it includes unscripted interactions and stunning aerial footage captured across 15 locations.
The new 116-page Travel Guide and the 2025 Hunting and Fishing Guide will be distributed widely, encouraging visitors to explore North Dakota’s outdoor activities, history, and culture.
Approximately 225,000 copies of the Travel Guide and 40,000 copies of the Hunting and Fishing Guide will be made available at various locations.
